Campaign website
Coway
From product discovery
to a trial enquiry.
The context
Information before the ask.
Coway needed its water-purifier range, the Higienisme campaign and a free-trial offer to work as one story. The website puts product information first, then makes the trial enquiry the obvious next step.
The journey
- Campaign introduction
- Product information
- Benefits and offer presentation
- Trial-enquiry flow
Next projectHP